CRITICAL NOISE: www.garritan.com

Clients by Brand

AIDS Awareness
ASPCA
AT&T
Acura
Advanced Micro
Afrin
Allied Signal
American Sensor
Anheuser Bush
Anti-Smoking PSA
Aqua Vie
Armani
Atlanta Gas & Light
Audi
Avon
BMW
Bahamas Board of Tourism
Bell Atlantic
Bell South
Ben Gay
BlockBuster
Blue Cross Blue Shield
Boards Magazine
Boston Market
Braun
Breast Cancer Awareness
Budweiser
Burger King
CBS News
Cadillac
Campbell's Soup
Canon
Cartoon Network
Cellular One
Champ's
Chase
Cheerio's
Citibank
Clairol
Coca-Cola
Columbia Pictures
Comedy Central
Converse
Coppertone
Corona
Deutsche Bank
Digital Equipment Corp
Discover Card
Dockers
EPCOT
ESPN
ESPN2
Easy Spirit
Energizer
Estee Lauder
Fidelity
Finesse
First National Bank
Foot Joy
GTE
Gatorade
Georgia Pacific
Gillette
Got Milk
Guess Jeans
Guinness
HBO
HBO Zone
Helene Curtis
Hershey's
History Channel
Home Depot
Human Rights Watch
John Deere
Juno
Kellogg's
Kemper
Kmart
L'eggs
LEGO
Lady Footlocker
Lean Cuisine
Levi's
Lincoln Mercury
Lipton
M&M's
MCI
MTV
March of Dimes
Mastercard
McDonald's
Mennen
Merck
Merrill Lynch
Mexico Board of Tourism
Michelob
Miller Brewing
Mitsubishi
Molson
NASDAQ
NBC Olympics
NEC
NYNEX
National Gallery of Art
New York Landmarks Commission
Nikon
Ocean Spray
Oregon Dept. of Energy
Organ Donation PSA
Ortega
Partnership For A Drug Free America
Pepsi
Phillips International
Pinnacle
Points of Light Foundation
Poland Spring
QVC
RCN
Red Light
Reebok
Rite Aid
SONY
STP
Salon Selectives
Samuel Adams
SciFi Channel
Seabreeze
Seagate Technology
Sesame Workshop
Shawmut
Showboat Casinos
Shredded Wheat
Snapple
Southwestern Bell
Sprint
Sprite
Starburst
Stride Rite
Sun Trust Bank
Swiss Re
TCI
TNT Television
Taco Bell
Tag Heur
Texaco
Titleist
Tommy Hilfiger
Toyota
Toys R Us
Turner Broadcasting System
US Armed Forces
US Marine Corps
US West
USA Network
VH1
VISA
Volkswagen
Volvo
Walt Disney World

Critical Noise Highlights

JAN 2013: The Audio Mark as a Storytelling Platform: How microstructures convey meaning through music and sound.

SEP 2011: The Changing Role of Sound in Branding. First published by Semiotics site, Semionaut.

MAR 2010: Hollywood Pink Noise: The relationship between 1/f patterning and tempo mapping.

MAR 2009: Future Friendly For David Fincher: Have you ever lit up the world with music? You Will.

AUG 2008: 10 Rules for Branded Audio Logo Design: What Graphic Design can teach Music Designers about Sonic Branding

FEB 2008: Top Down, Bottom Up: Modern music design techniques.

JUL 2007: Music, Linguistics and Network Theory : The combined power of these three concepts will eventually develop widespread applications for audio and music, So, where to start?

MAY 2006: Music As Collateral: The music industry is broken. How to fix it? Do something different: Flip the model and use music to add value to consumer products.

JUN 2003: Zhàozhōu's Dog: An Audio Koan that speaks to the Zen of Sound.

MAR 2001: Branding With Audio: The seminal article evangelizing the emerging practice of sonic branding to US marketers; first published by Clickz, and since widely distributed.

APR 2000: Rock Brands: Tomorrow's Rock Star Marketing Partners

New Readers: Publication is intermittent. Most articles are explorations on a topic and therefore rarely time sensitive (although some links might reasonably expire).

Silence is Not an Option™

You Heard It Here First: Artist & Branding, Audiogram, Audio Koans, Aural Intelligence, Black Noise Branding, Brand Mix, BV=C+D, Camelback Collateral, Critical Noise, Green Sound, Medici Model, Music Design, Mystic Audio, Quantum Audio, Rock Brands, Screaming Video, Sound of the Year, Story/Message Theory, Strategic Audio Partner, Top Down Bottom Up Music Design, Unbranded. Please Note: This blog publishes essays that together represent a continuing work in progress. As such the author reserves the right to amend, revise, rewrite and iterate any portion of any entry without prior or subsequent notice, for purposes of clarity, expansion, legibility and correction.