Click on any link below to read all the articles in the three-part November 2007 MUSIC AS COLLATERAL series exploring exploring the new paradigms for Music Distribution:
Part 1: Compatible Archetypes
Part 2: Collaborative Marketing Concepts for Musicians
Part 3: The Hottest Brand in the World
This Series link also includes the May 2006 explaining Camelback Collateral.
Bonus Article: ADDED VALUE AUDIO.
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Like this Topic? Click on any link below to read all the articles in the four-part Fall 2006 AUDIO AS ADDED VALUE series exploring exploring new paradigms for Music Distribution:
1. The Compact Disc Is Dead
2. Saving The Music Industry One Brand at a Time
3. Self-Referential Jingles are not Content
4. Synergy = Energy