Saturday, March 26, 2011

One Word: Memetics

A big Spring shout out from the CRITICAL NOISE Aural Intelligence Blog to say thank you to all its readers for making CRITICAL NOISE The #1 Music Memetics Blog in the world.

Apparently there are a few others out there as deeply interested in the interstices of music, message and marketing as I am.

So, after ten years in the making, it's nice when someone points out that you've reached the top of Mt. Google writing about a subject you devote a lot of time and study to. It gives one reason to pause, reflect and imbibe. So, cheers! It is Saturday, after all.

In related news, congratulations again to the UK's Annalisa Kumi for her popular and deeply interesting SAE thesis on the subject: AN AD FOR ADVERTISERS: SONIC BRANDING AND THE EVOLUTION OF MUSIC IN ADVERTISING. I first mentioned her paper on my twitter feed, but lately I've noticed it's been the 2011 consistently #1 ranked site on the topic of Sonic Branding. Hooray for her and maybe she should think about starting her own consultancy.

I'm simply happy that my own 2001 article on Sonic Branding, BRANDING WITH AUDIO can be counted as one of her sources.

More recently: If you haven't already, please check out the March 25, 2011 SHOOT magazine for my article regarding the decline of traditional scoring and the ascent of Music Design in television advertising ( SOUND: MORE IMPORTANT THAN EVER). SHOOT is the nation's leading resource of its kind providing news and information to and about "creative and production decision-makers at ad agencies, and executives & artisans in the production industry", and it's honor to have an article published in a nationally distributed journal.

In the meantime, back to our regular programming, but first, to paraphrase a famous line from the film THE GRADUATE:

One word: 'Memetics'.

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