Wednesday, June 13, 2001
Tooting My Own Horn
A company's legacy is the sum of its people. Several years after my departure, Elias offered as part of its promotional literature, several pioneering 'FIRSTS'. Imagine my happy surprise to learn that I was a principle player in at least half of the ‘firsts’.
Among them:
• First to use music supervisors
(I was on the first team of music supervisors)
• First bi-coastal music production house
(I was on the first bi-coastal production team; and created SOP for the production of all in-house music, sound design and sonic branding projects for both the East and West Coast production offices).
• First Olympic music library with Meta tags and digital database
(I was one of three internal supervisors/producers that created that first Meta tagged music library.)
• First commercial music company to do product sonification
(I produced, or was part of a team that produced, the company’s earliest product sonification projects for AT&T and TeleTV)
• First company to do corporate audio identity systems
(I worked on the company’s first corporate audio identity system –with Alexander Lasarenko– which was created for Elias Arts itself!)
* * *
Honestly, who really knows if any of these ‘firsts’ have any historic –albiet narrow– importance within the industry, or if they are all simply bits of a marketing mythology? Hell, I don’t care: it's a mythology business, and if current and future crews of Elias are as proud of the company's legacy, then I couldn't be happier to have made some small contributions to its development. It was a wonderful time with wonderful people, full of art and music and chaos and personality.
Labels:
Elias,
Interactive Audio,
Music House,
Terry O'Gara
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment