Monday, December 30, 2002

The Future of Music Production

In the five years Blister Media was in business, we produced audio for both Time Warner and Viacom, and provided music, sound design and programming for a $900,000 Texaco Foundation sponsored Sesame Workshop on-line music learning area –significant because at the time it represented one of the largest grants in Texaco Foundation history.

We also delivered award winning network packaging to HBO Zone and audio for VH1’s 2001 ‘Surveillance’ branding campaign; as well as worked on early web interstitials, electronic games, and provided onsite location sound installations for the NASDAQ Market Site on Times Square; the Swiss RE Center for Global Dialogue in Geneva; and for the Kids Room Venue @ the Millennium Dome in London.

Additionally, Blister Media was the first audio house to deliver synchronized audio elements for Sync-To-Broadcast technology –notably for MTV’s Web Riot; and for the Weakest Link, TBS, Turner, and several other acclaimed projects.

To my surprise, many of our clients began to consider us not just 'audio guys', but creative consultants and asked us to participate on everything from character development, copy changes, design issues, marketing strategies. I'm especially grateful to Eric Zimmerman and Peter Lee over at GameLab; Vincent Lacava and Mark Smith at Pop; and everyone at Sesame Workshop for inviting us so deeply into their process.

Our partnership received mentions in ID magazine, Communications Arts, Creativity, Shoot, Boards; and contributed to a slew of projects that received notice in print, online and around the world. The publishers of Mix Magazine, in their Interactive Audio supplement suggested Blister Media’s synchronistic practices was a portent to ‘The Future of Music Production’

When the bubble burst and our clients disappeared, naturally the business faltered. But what an exciting run for us. It took a year or two after we turned it in in order to fulfill our remaining obligations, both to our clients and to each other. By the time 2005 kicked in we were both looking ahead to new adventures independent of the other. Nevertheless, twenty years from now when my kids ask what I was doing during the Internet Revolution, I can not only tell them that I witnessed it, but I was there on the ground, in Silicon Alley during its peak, that I shared the ride with a good friend, and that we had the time of our lives while it lasted.

"I've seen things you people wouldn't believe. Attack ships on fire off the shoulder of Orion. I watched c-beams glitter in the dark near the Tannhuser Gate. All those moments will be lost in time, like tears in rain..." –Rutger Hauer as Roy Batty, from the film 'Blade Runner'

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